|Earl the Squirrel's Rule #35|
The bad news is that poetry has no market and, therefore, no market value. Not surprisingly, larger commercial publishers see no point in hyping it. What promotional efforts there are amount to blurbing verse without much regard to its artistic merit. Thus, poetry's effective Hype/Value Ratio is 0/0, a mathematically irrational endeavor.
Here's a thought: perhaps we shouldn't be promoting poetry. Perhaps poetry should be doing the promoting.
"It Couldn't Be Done" - New Audi Commercial based on an Edgar Guest poem
"Oh, Pioneers" - Levi's Commercial based on a Walt Whitman poem
Or perhaps we should let poetry do the talking: dramatizing or telling stories, jokes, perspectives, whatever.
It's not like anyone promotes prose in toto. Or television in toto. Or communication in toto.